business IPA or Italian Product Associationmain activity lies in the distribution of quality products related to feed water systems, bathroom fittings and accessories. Today the company distributes its products through leading retail professional stores and dealerships as well as contractors and developers. Although chiefly marketing orientated, the company is also involved in other projects in cooperation with its Italian suppliers aimed at the Asia Pacific markets. The company also offers consultancy to manufacturers wishing to enter the Great China market and assists them with link ups.

business 2


Italian Product Association (IPA) International SRL is located in POGNO, Italy. Initially, IPA focused on projects involving the supply of fittings for bathrooms, ranging from sanitary ware, shower systmes and water fittings to developers for new construction projects, hotels, service apartments and their related renovation upgrading segments. All these products are manufactured in Italy, hence the name of the Company, IPA; the alliance of Forniture Italiane per lEdilizia. Subsequently, the company decided to extend its activities to include the end user market for high tech digital shower systems and bathroom fittings. The Company chiefly operates within the European, U.S. and Far Eastern markets, including Hong Kong, China and Australia. IPA has primary headquarters in Italy and Hong Kong. It also centralizes the China headquarters in Shanghai, which comprises sales and marketing, full warehousing and commercial facilities to better serve the China market.


Standing out in todays ever-changing competitive environment by being a constant and reliable partner to both customer and principal; IPA prides itself with creating a seamless bridge between European style and Chinese Heritage. Developing a new wave of sales and marketing in Big China with a unique policy of Joint Force and Cut Cost with the Links of Principals, to further cement its presence in the new and energizing China market. At IPA we also pride ourselves on our established network and relationships within the markets, which has been built through our extensive experience in handling superior quality European bathroom products.

business 2


IPA or Italian Product Association has gained, over the years, considerable know-how in both the products it represents as well as their distribution. Its marketing abilities have been proven by taking manufacturers brands from a zero market share to a leading position. Aggressive and innovative marketing strategies as well as regular investment in selected trade fairs in China have helped IPA to carve a name for itself within the China market. IPAs strength lies in the excellent relationships and network it has built up over the years with its customers, thanks to its professional yet personal approach. The same can be said about the relationship between the Company and its European suppliers where the relationship plays an important role in achieving smooth cooperation. IPA gives an edge in the region as the culture and language barriers that may cause problems to others do not apply to IPA. Fairness, reliability and mutual understanding are the principles of the Company in dealing with all their partners.